Alignment of all systems in an organization is needed to perform at top level. When body and mind aren’t connected, you can’t function well. A promising business vision, similar to the human mind, will not have the expected result when executed without the alignment of all existing parts of the organization, the body. You have to choose how this vision will fit in. People will experience complexity when new references do not fit in their existing references. Hence the need for a taxonomy to connect the dots and internalise external references. The Company Reference Grid
(CRG) is this taxonomy for enterprises and was originally designed by Frans van der Reep.
[....] Our research about market segmentation, described in our 3C model, show that specific business choices are made and specific references are set according to the dynamics of the environment and complexity of the customer demand. Interesting fact is that more and more businesses experience an increasing demand for flexibility and innovation to meet the customer needs. In our ‘one minute society’ where people decide in a minute or even seconds to buy or not to buy, it is vital to have an
outstanding outside-inside connection, ability to adapt and to perform as a unity. Both the 3C model and the CRG are useful frameworks to put these critical success factors into action and organize the operational capabilities. More over it will help to act as a unified community of people rather than a
disconnected organization of silos and it will support the strife for communicational excellence.
[...] Unity of operations provides a sense of doing business with people instead of doing business with departments, hierarchies and procedures. The benefit of the CRG in the design process of the company, a project or new business is that all references are visible in one overview. This makes it easy to align all references, see the gap’s or mismatches and define actions to unify operations.
[...] We find it a very useful tool to create a perfect fit in various situations saving time and money, preventing misalignment and enhancing the operational capabilities. We think you can save up to 80% of your time without extra costs and with a clear path of improvement for your company. How do you want to fit in?